Wendy Hearn
I work with business owners in the UK and the US to grow their business using many different online techniques. My first website was built in 1998 and was the start of me learning the process of marketing and generating sales online. There was a fundamental mistake made when I got this website and when I learned what this was, it was my first realisation that many web development companies don't fully understand what a business needs. With my business coaching training I knew that this was a critical key to working successfully with clients.
So, I started the journey to learning all aspects of using the Internet to get new business. This included learning about search engine optimization, pay per click such as Google adwords, web development. At first there seemed a lot to learn but with the Internet moving even faster now than it did in the early days, there is new things to learn every week now. I enjoy this learning and keeping on top of changes and developements. There is no standing still with the Internet. I feel this helps me to offer clients the best options for their unique business circumstances. This continual learning keeps me energized as a person. Even though there are times when one has just grasped the ins and outs of something, to find that something changed on the Internet overnight and its back to the drawing board.
Lately, there seems to have been so many new things to offer clients, including using business Pages on facebook through to designing mobile optimized versions of their website for the increasing numbers of people using mobile devices to access the Internet.
When something new comes out, before I offer it to clients, I like to thoroughly check the pro's and con's of it, paying specific attention to whether it will actually help a business with their sales and profits. This is my benchmark before deciding to offer it even if many people are touting it as the latest thing needed for a business.
As I have over 100 websites myself, I test everything I do on these and want to see results first. This means that when I'm working with clients, its frm a place of having already put it into practice not just some theory that I read and sounds good. Also, through trying out things first for myself, I'm usually able to find some much more effective ways of making an idea work and maximize those results.
Find out how I can help you to drive more leads and sales to your business. Contact me here.